We’ve been walking down a divided path for 60 years.

It’s time to close the gap.

The most competitive companies of tomorrow will not just course correct, but truly invest in modernizing their workplace.

REFRAME: The Brand is an organization dedicated to helping companies find their best approach to marketplace and workplace change. We’ve worked to understand how companies like Coca-Cola, Google, General Mills, Kimberly-Clark, McDonald’s, P&G, PepsiCo, Target, Toyota, Verizon and Wal-Mart are innovating their own practices. Our findings can be found in the following report.

Read Report

Upon reading this report, you will become more informed on the true history of the Total Market topic, terminology, and the brands getting it right. You’ll also learn benchmarks and best practices you can use to start modernizing your brand today.

Workplace Findings

Unlock value within your organization through new marketplace and workplace findings.

Cultural Acceleration

Prepare for the cultural acceleration spurred by The Millennial and Z generations.


Learn how global corporations are faring in their preparations for the new marketplace and workplace.